Right Place Media

Media Excelleration

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Home / About RPM

About RPM

Right Performance. Right People. Right Process.

1. Who is RPM?

Joel Rapp - CEO, President of RPM
Joel Rapp – RPM CEO, President

Right Place Media is a strategy-driven media agency focused solely on delivering better results for our clients through expert strategy, smart planning, tough-but-fair negotiating, and thorough post-campaign evaluation. RPM was founded by Joel Rapp in February 1, 2001.

2. What services do we offer?

At RPM, media strategy leads the campaign development process. With 80-90% of most advertising budgets spent in media, why would you want it any other way? RPM offers traditional, interactive and direct response media services, including planning, buying, trafficking and campaign post-analysis. Our services are available as a whole, individually, or on an as-needed basis. Additional marketing services, including consumer research, creative development, website development, public relations and production are available through our partnerships with other companies and independent professionals.

3. What geographic area do we serve?

Headquartered in Lexington, Right Place Media is the largest media agency in Kentucky and one of the largest independent media agencies in the Southeast. We currently place advertising in over 100 markets across the U.S. ranging from New York City to St. Joseph, Missouri. No market is too large or too small.

4. What makes Right Place Media different?

Media strategy leads our campaign development process. Knowing the target audience, we first select the best method by which to communicate with them. Development of the message then follows. With the number of ways to reach consumers on the rise, it only makes sense to know first where and how to reach them before beginning to craft the message.

5. Who is on our team?

Our team consists of strategists, not statisticians. We strive to hire the brightest and hardest working people that have a true understanding and passion for media.


Learn More About RPM

  • Our Greatest Asset… Our People
  • Our Strategic Marketing Process
  • Our Unique Office Space
  • Our History

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What We Are Talking About

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Instagram post 2177967563128399529_237909016 It's picture time for our holiday e-card! Even our office pets are feeling festive. 🎅 🎁🎄 #HolidayEcard2019
Instagram post 2167045793550620968_237909016 Happy Halloween from RPM!! (Yes Joel is dressed as Macho Man Randy Savage)🎃👻
Instagram post 2061251765865982021_237909016 Right Place Media, LLC, one of the largest independent media agencies in the Southeast, is seeking an assistant media planner/buyer. The ideal candidate will have a degree in strategic communications/advertising/marketing in addition to a keen interest in media planning and buying. Interested candidates should forward their resume to careers@rightplacemedia.com.
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Right Place Media is an equal opportunity employer.
Instagram post 2039477719397784032_237909016 You've come a long way, Trevor Rapp! Congratulations on your graduation from the University of Kentucky! The whole RPM team wishes you luck on your next big adventure. 🎓
Instagram post 1939516402440699601_237909016 We're serious about media all year... but feeling just a little FESTIVE right about now. Happy Holidays from Right Place Media! --> View our Christmas eCard: http://rightplacemedia.com/ecard2018/
Instagram post 1902438844706217224_237909016 Happy Halloween from the boos and ghouls at RPM! 🎃 👻 🦇 💀 Can you guess all of our costumes?
Instagram post 1872023164209793163_237909016 Last week at the @fazolisitalian Brand Conference in Marco Island, FL we were presented the President’s Trophy of Excellence for our 17 year partnership! We are truly honored to work with the wonderful people at Fazoli's and are proud of our team's hard work year after year.
Instagram post 1853231893550941599_237909016 Have you mastered the Twitter clapback? Some brands are embracing the art of trolling the trolls and their followers are loving it. Check out our Pick of the Week from our resident Twitter fanatic, @chase12fuller, by clicking the link in our bio.
Instagram post 1837270226031755971_237909016 Happy birthday to our fearless leader, @rpmjoel! 🎂🎉🎈🎁
Instagram post 1807405551647538309_237909016 Many thanks to @iheartmediaofficial in Denver for hosting one of our client's quarterly meetings yesterday! We appreciate your hospitality and partnership!
Instagram post 1792112179252835594_237909016 Happy #NationalDonutDay from RPM!
Instagram post 1759007554228655697_237909016 Happy birthday @nealegilbert! #WineAndCheeseMonday
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Recent Posts

  • A Guide to Black Friday & Cyber Monday emails
  • Closed for Thanksgiving
  • The Rise of the Twitter Clapback | Pick of the Week
  • Marketing Automation | Pick of the Week
  • Pick of the Week – Macy’s 4th of July Firework Spectacular
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