Macy’s 4th of July Firework Spectacular hit it off with a “BANG” Wednesday night and stole the show for primetime ratings. It's was the most-watched annual "Macy's 4th of July" special since 2012 (8.1 million), and was the number one show of the … [Read more...]
2018 Connected TV Outlook | Pick of the Week – December 14, 2017
As video viewing habits continue to shift, we are taking a hard look at the 2018 Connected TV outlook to make sure we reach ever-evolving audiences for our clients and deliver the best media plans we can. With nearly 70 million households (58.7%) … [Read more...]
Streaming Video: It’s Time to Get Serious
It's time to get serious about streaming video. With TV streaming services gaining momentum, cross-training between traditional TV buyers and digital buyers has become more important than ever. As an agency, we have long felt the most effective … [Read more...]
RECORD OLYMPICS AD REVENUE EXPECTED DESPITE MANY CONCERNS
By Bita Fesharaki With under 4 months left to the Rio de Janiero Olympics, NBC is about to break advertising sales records despite concerns in Brazil about the Zika virus, corruption, political turmoil, and high crime rates. Last month, Advertising … [Read more...]
Right Place Media Celebrates 15 Years of Service
Lexington, KY - January 29, 2016 – Right Place Media, one of the largest independent media agencies in the Southeast, celebrates its 15th anniversary on Monday February 01, 2016. Headquartered in Lexington, KY, Right Place Media was founded on … [Read more...]
