Facebook is set to unveil a new ad platform “Facebook Audience Network” (FAN) at its upcoming Facebook Developers Conference on 4/30/14. “FAN will bring phenomenal scale and precision data for targeting consumers” says AOL’s Tech Crunch.
How does this impact RPM and our client partnerships? We’ll be testing and evaluating this new ad platform to be sure it meets the goals and objectives of our clients prior to rolling it out. Although Facebook has been testing since 2012, we believe in the old adage goes, Look Before You Leap.
For more information about how Facebook’s FAN will work, see TechCrunch’s Detailed Article