Last week, Facebook announced the launch of Facebook Sports Stadium
A new feature that provides an easy to use, central hub for sports fans to receive real time information about the games they are passionate about. This feature allows users to track, share and discuss games with their friends in a more engaging way than was previously possible. Facebook Sports Stadium is expected to roll out to all mobile and desktop devices in time for Super Bowl.
While this move is noteworthy due to the fact that it places Facebook in the domain previously dominated by Twitter, it is also a good example of the industry’s increasing recognition of the importance of social media conversations surrounding TV programming. As we will cover in a future article, Nielsen, which has been monitoring TV chatter on Twitter for some time, has recently announced that it plans to begin rating Facebook and Instagram TV conversations as well. These are fascinating trends for those of us in the media industry and we are excited to see what else is in store in 2016.