Right Place Media

Media Excelleration

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Home / Strategic Marketing Process

Strategic Marketing Process

media-strategy-flatSuccess comes from a proven Strategic Marketing Process.

From traditional advertising (television, out of home, print and radio) to digital marketing (email marketing, pre-roll and social media), we have the experience and proven track record to help your business reach its goals.

RPM’s strategic marketing process assures that your business gets the exposure you desire.

  1. Goals – Partnering with our clients, we identify opportunities and assist them in setting their marketing goals and objectives.
  2. Research – RPM conducts market research using the most up-to-date information, software and human analysis.
  3. Objectives – Utilizing gathered research, we set objectives based on attainable goals.
  4. Strategy – Using our experience and a series of internal meetings, we put together the most effective strategy.
  5. Implement – We RedLine your campaign and put the plan in action. This is Media Excelleration.
  6. Steward – Treating your money like it was our own, we make decisions that deliver the best return on investment.
  7. Evaluate – RPM constantly measures your plan’s efficacy, and make adjustments to keep you on track.

RPM Strategic Marketing Process

Resources

Right Place Media subscribes to a number of syndicated resources, which allows us to objectively uncover opportunities and recommend plans to capitalize on these opportunities. RPM does not rely solely on sales reps or other sources to provide research for us to make these important planning and buying decisions. With research “in-house,” we are more informed and unbiased when entering into negotiations.

RPM Media Audits

We would be glad to speak with your management team, and perform a media audit. Our media audits focus on a holistic approach to how you are seen by your target audience. How is your online reputation on blogs, LinkedIn, Facebook and other social media outlets? Are you reaching your customers on their mobile devices with email marketing and SMS programs. What sales opportunities are you missing out on?

For more information on Right Place Media and how we can help you with our Strategic Marketing Process, contact us today.

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Instagram post 2177967563128399529_237909016 It's picture time for our holiday e-card! Even our office pets are feeling festive. 🎅 🎁🎄 #HolidayEcard2019
Instagram post 2167045793550620968_237909016 Happy Halloween from RPM!! (Yes Joel is dressed as Macho Man Randy Savage)🎃👻
Instagram post 2061251765865982021_237909016 Right Place Media, LLC, one of the largest independent media agencies in the Southeast, is seeking an assistant media planner/buyer. The ideal candidate will have a degree in strategic communications/advertising/marketing in addition to a keen interest in media planning and buying. Interested candidates should forward their resume to careers@rightplacemedia.com.
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Right Place Media is an equal opportunity employer.
Instagram post 2039477719397784032_237909016 You've come a long way, Trevor Rapp! Congratulations on your graduation from the University of Kentucky! The whole RPM team wishes you luck on your next big adventure. 🎓
Instagram post 1939516402440699601_237909016 We're serious about media all year... but feeling just a little FESTIVE right about now. Happy Holidays from Right Place Media! --> View our Christmas eCard: http://rightplacemedia.com/ecard2018/
Instagram post 1902438844706217224_237909016 Happy Halloween from the boos and ghouls at RPM! 🎃 👻 🦇 💀 Can you guess all of our costumes?
Instagram post 1872023164209793163_237909016 Last week at the @fazolisitalian Brand Conference in Marco Island, FL we were presented the President’s Trophy of Excellence for our 17 year partnership! We are truly honored to work with the wonderful people at Fazoli's and are proud of our team's hard work year after year.
Instagram post 1853231893550941599_237909016 Have you mastered the Twitter clapback? Some brands are embracing the art of trolling the trolls and their followers are loving it. Check out our Pick of the Week from our resident Twitter fanatic, @chase12fuller, by clicking the link in our bio.
Instagram post 1837270226031755971_237909016 Happy birthday to our fearless leader, @rpmjoel! 🎂🎉🎈🎁
Instagram post 1807405551647538309_237909016 Many thanks to @iheartmediaofficial in Denver for hosting one of our client's quarterly meetings yesterday! We appreciate your hospitality and partnership!
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